Diversified Needs of Audiences Offer Great Opportunities

Looking back on the past year, iQIYI founder and CEO Gong Yu observed that the online audiovisual industry is developing with three major trends. First, quality matters. Second, technological innovation, AI empowerment and the industrialization of film and television promote the quality and efficiency of the industry. Third, art fusion, and cross-disciplinary collaboration offer new entertainment experiences.

In Gong Yu's view, the diversified needs of audiences will offer the biggest opportunity.

Faced with the disruptive impact of generative AI on the film and television industry, Gong stated that we should see its huge transformative power to the technology industry but not worry too much. In content creation, human creativity, wisdom and personality are always irreplaceable.